Concepts to be covered during the program will include, but not be limited to:
- Economic institutions
- Property rights
- Market structures
- Incentives
- Marketing strategies
- Developing effective business partners
- Human capital investment
- Demand and supply determinants
- Rule of Law
- Economic risk
- Business funding sources
- Business growth strategies
- Identifying key staff personnel
- Understanding the competitive marketplace
The program will be a blend of dynamic, real-world lectures along with a variety of entrepreneur presentations, and will include two unique aspects:
- Participants will have the opportunity to hear from a variety of leaders in entrepreneurship
- Participants will experience Zodiak, a business leadership simulation that will help them understand fundamentals of entrepreneurship such as free cash flow, gross/net profit, gross margin and other key bottom line concepts by actually experiencing the starting and running of a business. Zodiak, developed in 1994 by Paradigm Learning, has been offered to over two million corporate executives and leaders from Fortune 1000 firms.